In Vakblad Fondsenwerving: donating should be as easy as cancelling Netflix

Our article in Vakblad Fondsenwerving

Donating online should be simple. Yet at many non-profits we see people still having to take too many steps before they can actually give.

They have to search for the donate button. They land on an unclear page. They have to manually copy an account number. Or they drop out because the form is too long, too technical, or not mobile-friendly.

That's a shame. Because when someone is moved by your story, you want them to be able to respond right away.

We wrote an article about this for Vakblad Fondsenwerving in early 2026: Donating should be as easy as cancelling Netflix.

Why Vakblad Fondsenwerving is highlighting this topic

The modern donor is used to convenience. Signing up for a subscription, ordering something, or paying a payment request can often be done in a few clicks.

People bring that same expectation when they want to donate online.

If the donation process feels complicated, there's a good chance someone drops out. Not because that person isn't engaged, but because the barrier becomes too high at exactly the moment someone wants to take action.

For non-profits, this means the donation page isn't just a technical page. It's an important part of your fundraising.

Shall we take a look at your donation flow together?

Want to know where visitors drop off on your website or donation page? At Your Digital Home we help non-profits make online donating simpler, clearer and more effective.

Schedule an introductory call with us. We're happy to think along with you.